SAIT Mini-Lesson - How Companies Use Marketing to Survive and Thrive

Wednesday, July 15, 2020 from 05:00 pm to 05:30 pm

Event Details

WHEN
Wednesday, July 15, 2020 from 05:00 pm to 05:30 pm
WHERE
This is an online event at Online Go to event website
COST
This is a free event!
Register
CONTACT
SAIT School of Business
403.284.8485 403.284.8485
Event website
Description

Every company, organization, and service needs marketing to survive and prosper. Marketing is more than just advertising and selling – it is a fundamental and highly strategic set of business functions that aim at positioning an organization for long-term growth and success In this SAIT Mini-Lesson, you will be introduced to key fundamentals of marketing and the key skills of being a marketing professional. This session will allow you to gain further insights into what marketers do, along with practical examples of the impact strong and weak marketing has on an organization. We will consider two well-known brands, whose managers took quite different approaches to the recession of 2008-2014, leading one to exit the recession stronger than it went in, and the other to consider filing for bankruptcy. What made the difference? Customer focus, innovative thinking, and marketing acumen! We will also consider how these same skills are being put to use by companies today to thrive in our current environment of pandemics and uncertainty.

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Cost and Tickets

Cost & Tickets

This is a free event!
Register
Organizer

SAIT School of Business

Phone: 403.284.8485 403.284.8485

business.advising@sait.ca
Organizer website
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Venue

Online

This is an online event Go to event website
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